Forever Limited - The Way We Do!

As last week was hopefully the most entertaining thing you’ve read since Everybody Poops. This week we take a more informative route. Let me first give you some background.

As Paris Hilton says, Limited Edition is the way of the world (not sure if she actually said that, but she should have).

Some time ago, our good friend and now business partner Ryan “Kurtzy” Kurtz received a special hat from us, there was a limited run on these hats and he really liked this. As with a popular guy like himself, people started noticing this hat and began requesting this ‘limited addition’ hat. We decided to produce these hats and began selling them, which really pissed Kurtzy off. He liked that it was a limited edition hat and that few people had something just like this.

Fast-forward 10 months later; in a brainstorm session we ran through different scenarios to make our ‘comeback’ (Don’t call it a comeback!). We wanted to offer our customers something different every month while continuing to offer our core shirts that have been a staple of our brand from the beginning. We decided to have monthly releases. A few new shirts every month, could be 2 could be 3. You’ll never know until we know! Once the month is up or the shirts sell out, we will no longer produce that shirt. Forever becoming a ‘vintage’ limited run item. The shirts will differ from being our creative artwork shirts to some very new and very clean text shirts.

This new model will give you the customers something to look forward to as we get closer to the summer. Because who isn’t sick and tired of this weather?

So come April 1st you can expect:
• Brand new, never before seen limited edition shirts
• A few new shirts every month (snatch em up before they are all gone!)
• Designs, artwork and fabrics never before used by our brand (Our new shirts are so soft and comfortable)
• Website makeover – you’ve probably already seen bits and pieces but our new site will be easier to navigate and use

So there you have it, now you are up to speed on all things Lake Life. We can’t wait until April 1st, and we can see the excitement in your eyes, you’re just as excited as us!

Next week, we’ll talk about “2-ski” water skiing. Funniest thing on water.

Later,

Arnie